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Mermaid Sister was founded by Gill Milligan on her Gold Coast lounge room floor in November 1999. Yep, no fancy stuff here. The idea began while Gill was working on the launch issue of Australia's first girl's surf and lifestyle magazine. Working with the surf clothing used in the fashion pages inspired her to design a range of comfortable underwear that would compliment girls' surf fashion.

And the name? "Mermaid Sister" sprang from Gill's love of the beach and everything that went with it. With financial help from her Grandfather, Gill set about designing the first ever Mermaid Sister range and delivered to a few surf stores across the country.

Here's the bit where things get exciting. In just seven years, Mermaid Sister has grown to become one of the hottest girl's surf fashion labels ever, covering everything from tees and utility pants to dresses, swimwear and accessories.