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LILYA was launched in the summer of 2007 by Sydney based designer Lisa Chedanne.

Lisa, as well as having a successful fashion agency selling Australian fashion labels, has worked in most areas of the fashion industry including buying for international labels, retail management , design and fashion wholesale. From this vast knowledge and experience in the fashion industry combined with an on- going interest in travel, design and fashion, LILYA was born.

LILYA collections exude a confident sensuality with a bold slightly bohemian, sophisticated aesthetic but always maintains a foundation of great quality basics that are infinitely wearable and targeted for the fashion conscious female.

LILYA promises a fresh, contemporary, relaxed and individual element that includes extra special attention to detail which creates a more directional style, providing fashion-forward pieces that are exclusive, timeless and affordable.

The main focus for LILYA is that most women can wear the label with pieces that are comfortable, effortlessly chic and very Australian. Watch out for this label in the next few years.